Just been reading an interesting article on cxpartners site about the importance or unimportance of the fold. For those who don’t know, the fold refers to the part of your website that is below the bottom of the computer screen when the page loads. That means that people have to scroll to see that part of your page. Some sites are successfull in getting people to scroll down. Other sites seem to put people off scrolling. The reasons why the fold is important or not important to your site design are gone into in more deapth in the full article.
http://www.cxpartners.co.uk/thoughts/the_myth_of_the_page_fold_evidence_from_user_testing.htm
